{"id":1863,"date":"2021-08-16T17:33:22","date_gmt":"2021-08-16T17:33:22","guid":{"rendered":"https:\/\/jacadvertisingconsultants.com\/?p=1863"},"modified":"2021-09-07T19:28:34","modified_gmt":"2021-09-07T19:28:34","slug":"connected-tv-ctv-the-new-trend-in-advertising","status":"publish","type":"post","link":"https:\/\/jacadvertisingconsultants.com\/2021\/08\/connected-tv-ctv-the-new-trend-in-advertising\/","title":{"rendered":"Connected TV (CTV): The New Trend in Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1863\" class=\"elementor elementor-1863\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3570a33a elementor-section-boxed elementor-section-height-default elementor-section-height-default tf-sticky-section tf-sticky-no\" data-id=\"3570a33a\" data-element_type=\"section\" data-settings=\"{&quot;tf_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a6076ee\" data-id=\"7a6076ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7533f03c elementor-widget elementor-widget-text-editor\" data-id=\"7533f03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<span data-preserver-spaces=\"true\">Most Americans buy Televisions with the capability to stream selected programming on their smart TVs, also known as connected TVs (CTV). The brilliance of streaming is that it can personalize shows to each individual&#8217;s taste, and the concept has caught on fire. How many times do we hear about one&#8217;s binge-watching weekend? Many times. Because of that viewership, digital advertising on CTV is an excellent way for businesses to advertise to a potential consumer &#8211; and it is precise.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">OTT &#8211; The Method of Delivering Streaming Programs<\/span><\/strong>\r\n\r\n<span data-preserver-spaces=\"true\">The precision of CTV&#8217;s advertising delivery has to do with Over-the-Top (OTT), which is a method of delivering content. You see, OTT includes the apps and services not requiring subscriptions, unlike traditional cable or satellite. It&#8217;s responsible for the delivery of videos on the internet or closed (standard) TVs. Any streamed or on-demand programs from the internet are considered OTT. Hulu, Roku, Disney +, and Amazon Prime are examples of OTT services. Connected TV (CTV) a device that one can watch OTT on. Other devices one can view OTT from are mobile phones, tablets, or personal computers.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">An Era of Cable Cutting<\/span><\/strong>\r\n\r\n<span data-preserver-spaces=\"true\">With the rise of streaming shows, so is the rate of &#8220;cable cutting&#8221; or canceling traditional cable or satellite services. In 2021, it is anticipated that 27% of households will end their cable service, nearly double the 15% rate of 2020. There has been a steady increase in streaming viewership especially since the pandemic began. Statistics show 68% of TV viewership is watching streaming programs, whereas 28% watch traditional TV. These numbers suggest that the advertisers must go where the eyes are looking; OTT through CTV and other devices is the new direction of advertisement. Additionally, there are other benefits to sending ads into American&#8217;s living room:<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Non-skippable ads\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">&#8211; Yes, the ads can&#8217;t be skipped even if a snack break is in the future, people tend to bring their device with them. Your audience will see your ad.\u00a0 In addition, to NOT being skipped you can do &#8220;ad sequencing,&#8221; meaning &#8211; if someone watches your ad, you can send them a second, different ad.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Highly Targeted<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; Whether by demographics, interests or geo-fencing, your ads can be delivered to those most likely to purchase your product or service. Geofencing allow you to push ads to CTVs and streaming devices within an invisible perimeter determined by the marketer.\u00a0 Additionally, the ads have retargeting capability.<\/span>\r\n\r\n<strong><span data-preserver-spaces=\"true\">Measurable<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; OTT advertising is digital advertising and can be measured. These measurements will allow a marketer to assess return on investments (ROI).\u00a0 Ultimately, you get insights to your audience.<\/span>\r\n\r\n<span data-preserver-spaces=\"true\">The shift of television viewership is changing. An estimated 150 million of us are viewing programming via streaming. Connected TVs allow easy access to Roku, Netflix, and the like. As a marketer, you need to be in front of your audience. Are you ready to keep up with this change? Contact a leading digital marketing company, like JAC Advertising Consultants, to help you set up CTV advertising.\u00a0\u00a0<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With most Americans buying Smart TVs, CTV digital advertising is the way to get in front of your customers.  <\/p>\n","protected":false},"author":2,"featured_media":1867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26,7,27,10,8,29,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connected TV (CTV): The New Trend in Advertising - JAC Advertising Consultants<\/title>\n<meta name=\"description\" content=\"With the rise of streaming shows, many people are &quot;cable cutting&quot; or canceling traditional cable or satellite services. In 2021 marketers and advertisers should follow the eyes of their consumers and advertising on streaming programs, such Disney+, Roku, Hulu and the likes. Digital Advertising Connected TV (CTV): The New Trend in Advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jacadvertisingconsultants.com\/2021\/08\/connected-tv-ctv-the-new-trend-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected TV (CTV): The New Trend in Advertising - JAC Advertising Consultants\" \/>\n<meta property=\"og:description\" content=\"With the rise of streaming shows, many people are &quot;cable cutting&quot; or canceling traditional cable or satellite services. 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