{"id":1952,"date":"2022-02-09T03:25:28","date_gmt":"2022-02-09T03:25:28","guid":{"rendered":"https:\/\/jacadvertisingconsultants.com\/?p=1952"},"modified":"2022-02-09T03:26:32","modified_gmt":"2022-02-09T03:26:32","slug":"the-transformation-of-digital-in-political-marketing","status":"publish","type":"post","link":"https:\/\/jacadvertisingconsultants.com\/2022\/02\/the-transformation-of-digital-in-political-marketing\/","title":{"rendered":"The Transformation of Digital in Political Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Political marketing has been has been transformed by digital advertising in the past 10-12 years with advent of social media and many digital platforms that reach constituents. \u00a0 Digital has become a necessary tool that can be used to effectively target voters with capability to move far beyond traditional media including Network Tv, Cable Tv , radio and direct mail and billboards.\u00a0 The costs of digital is extremely competitive compared with traditional media allowing far greater targeting.\u00a0 In the past 3 to 4 elections we\u2019ve seen an evolution of the medium.\u00a0 In 2008 Barack Obama\u00a0 harnessed social media and had a huge following compared to his opponent John Mccain. \u00a0 Obama won by 7%.\u00a0 In the 2012 race between Obama and Romney became the 1<\/span><span style=\"font-weight: 400;\">st<\/span><span style=\"font-weight: 400;\"> real digital war.\u00a0 Obama affectively used it to his advantage again building a fan base that would get him elected again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are the following of the 2 candidates (on the major platforms at the time)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obama: Facebook following 29,000,000 and Twitter following 19,999,000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Romney: Facebook following 7,176,000 and Twitter following 1,158,000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2012 Obama would defeat Romney by 5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016 Hillary Clinton would outspent Donald Trump nationally in digital advertising but did not target nearly as effectively.\u00a0 Trump targeted swing states with digital advertising when polling data demonstrated they were in play spending more money when it looked like a state was in play.\u00a0 Some of the states included Ohio, Florida, Michigan and Wisconsin.\u00a0 These states ultimately carried him to victory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2020 Trump and Biden spent comparable dollars in the digital space although research shows that Biden\u2019s digital team was targeting more effectively with audience categories and demographics.\u00a0 Biden also spent more money targeting Gen z and Millenials on the platforms that they commonly used including Snapchat and Instagram doing huge get out the vote campaigns that brought these groups out to vote in record numbers (53%).\u00a0 Ultimately these groups would be the difference in a close election.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot has changed since the first Presidential digital campaign back in 2008 and the technology has made huge steps forward.\u00a0 It\u2019s not about throwing up a basic Facebook page and calling it a day.\u00a0 So many more digital tools are available and people generally have preferred platforms that they use on a daily bases.\u00a0 Knowing who they are and how they behave is important.\u00a0 Being able to send targeted messages to targeted audiences with a specific message and landing page that speaks to that voter while allowing them to take an action examples would include donating money, becoming part of team or becoming part of the cause. \u00a0 When someone engages with your ad campaign it is imperative that you continue to get in front of that person again and continue to send ads to them (this is called retargeting).\u00a0 At JAC we try to take a multimedia approach using many platforms to get in front of your right audience.\u00a0 It could be IP based, Social (FB, Instagram, Snap), Retargeting, Geofenced, Youtube, Internet TV including Hulu, Disney, Amazon Prime, ROKU \u2013 these entail \u00bd of TV viewers.\u00a0 We also build quality websites that perform well on the search engines.\u00a0 JAC has been running digital campaign since 2014 and has won over 80% of all of it\u2019s races.\u00a0 We\u2019ve run Senate campaigns, State Representatives, Circuit Court races, Congressional races, District and Circuit Court races, Prosecutor races, County Commissioner, Township races and Drain Commissioner races<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political marketing has been has been transformed by digital advertising in the past 10-12 years with advent of social media and many digital platforms that reach constituents. \u00a0 Digital has become a necessary tool that can be used to effectively target voters with capability to move far beyond traditional media including Network Tv, Cable Tv [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Transformation of Digital in Political Marketing - JAC Advertising Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jacadvertisingconsultants.com\/2022\/02\/the-transformation-of-digital-in-political-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Transformation of Digital in Political Marketing - JAC Advertising 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