Connected TV (CTV): The New Trend in Advertising
With most Americans buying Smart TVs, CTV digital advertising is the way to get in front of your customers.
Go Viral in 2021: A Win for Political Campaigns
“If you don’t want to go viral, you probably shouldn’t run for political office in 2021. Your information needs to be reshared 10s of thousands of times to millions and millions of people to ensure success. Going viral with your message is consistently imposing your will on the internet. It targets voters of all ages. […]
Political Campaigns Are Going Digital
Flashing back to 2016, it was a monumental year. Not only did a nonpolitical candidate get elected president, but the campaigning strategy was historic. Each candidate, Hillary Clinton, and Donald Trump, reached their constituents electronically. The money spent on digital campaigns in 2016 was more significant than any previous presidential election. This phenomenon was revolutionary […]