The Transformation of Digital in Political Marketing

Political marketing has been has been transformed by digital advertising in the past 10-12 years with advent of social media and many digital platforms that reach constituents.   Digital has become a necessary tool that can be used to effectively target voters with capability to move far beyond traditional media including Network Tv, Cable Tv […]

Political Campaigns Are Going Digital

Committee meeting

Flashing back to 2016, it was a monumental year. Not only did a nonpolitical candidate get elected president, but the campaigning strategy was historic. Each candidate, Hillary Clinton, and Donald Trump, reached their constituents electronically. The money spent on digital campaigns in 2016 was more significant than any previous presidential election. This phenomenon was revolutionary […]

Why Facebook is so Po’d.

cropped shot of businessman showing digital tablet with facebook website to colleagues at workplace

It is all over Facebook: the ability to target an audience may be a thing of the past. Currently, we see this SOS Facebook message again and again. That is because Apple is finally listening to their consumers’ fears of privacy and allowing them to opt-out of being targeted or being served “cookies” when they […]

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